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Tag: FanCulture

The Business 18/05/201211/04/2013 by Executive Editor

FanCulture: Quality of fans vs. quantity

In the Internet Age, it is essential for bands to talk to their fans. (the sophisticated douchey business term for this is “engagement”) Gone are the days when you could be the “enigmatic rock stars” who only peeped their heads out from behind the curtain once every couple years.  Nowadays, it’s a two-way street, hence why …

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