We’ve already made our enthusiasm for SXSW well known, and will be departing SFO for Austin in 24 hours to do it all over again.
Nevertheless, for the sake of balance, we don’t wanna make it seem like playing SXSW is the be-all, end-all for your band. In fact, as the highly knowledgeable Simon Tam explains, focusing only on SXSW can make you miss out on a lot more worthwhile opportunities.
Of course, if you still wanna participate in the plethora of SXSW festivities, you should also see Simon’s tips on how to do it right. If you go in with a well thought-out plan, SXSW could be a great place to play a few shows and do some valuable networking to advance your band’s career.